Turn local knowledge into an advantage
Stores, restaurants, and hotels can now run local campaigns, while shelf-product research and staffed Business Analysts—with double Pro concurrency—turn HQ into a real operating advantage.
Marketing is now an active part of running stores, restaurants, and hotels:
- Research before you price a shelf product. Where a business sells physical products, the new Marketing tab lets you commission research for one product or a whole market segment. Completed studies reveal current modeled demand, recorded player sales, player market share, competitor listings, and price benchmarks for seven game days. NPC purchases are not presented as player sales. Hotel rooms and service orders are not part of this product research. - Product shelves are easier to read. Retail inventory is grouped into market segments, and the Market Price column starts with an Analyze link until the corporation has fresh research for that city. - HQ determines research capacity. Every staffed Business Analyst can supervise one running study. Pro corporations can supervise two studies per staffed analyst; research price, speed, freshness, and information quality remain identical for everyone. - Local campaigns compete for existing customers. A timed campaign improves that business's relative appeal without creating artificial city-wide demand. Budgets are charged each game day in local currency, and a staffed Chief Marketing Officer improves the campaign effect. This is separate from a corporation-wide brand campaign, which builds brand level under its own duration and funding rules.
Product research is faster and cheaper. When a segment contains multiple eligible items, one segment study covers them at a discount compared with commissioning each product separately, but takes longer to complete. A one-product segment has no bundle discount, and fresh product reports are credited when upgrading to full-segment coverage.