Local campaigns and market research

Local marketing is available for stores, restaurants, and hotels.

• Product research. The Marketing tab can commission a study for one shelf product or a whole market segment. For seven game days, a completed study shows modeled local demand, recorded player sales, player market share, competitor listings, and price benchmarks. NPC purchases are not counted as player sales; hotel rooms and service orders are excluded.
• Retail shelves. Inventory is grouped by market segment. The Market Price column shows Analyze until the corporation has current research for that product and city.
• Study capacity. Each staffed Business Analyst can supervise one running study. Pro allows two studies per staffed analyst. Study price, speed, freshness, and reported data are otherwise the same.
• Local campaigns. A timed campaign changes one business's appeal among existing customers without creating city-wide demand. Its budget is charged each game day in local currency, and a staffed Chief Marketing Officer increases its effect. Corporation-wide brand campaigns remain separate.

A segment study discounts a group of eligible products but takes longer than a single-product study. A one-product segment has no bundle discount, and current product reports count toward a segment upgrade.