Market research now estimates a fair price and total demand
Market intelligence
Completed market research reports now include two new estimates: the fair shelf price at which a product starts selling reliably, and the city's total demand for it — both as analyst confidence ranges rather than exact figures.
A finished study used to tell you who else is selling and at what price, but not the two numbers that actually decide your shelf strategy. Reports now lead with them:
- Fair price (est.). The price band up to which typical shoppers still buy at standard quality. Price inside or below it and walk-ins convert reliably; push above it and more of them leave without buying. Higher product quality and a stronger brand stretch the true ceiling upward.
- Local demand today (est.). The city's total modeled appetite for the product, in units — so you can size stock and production against the whole market, not just your own sales.
- Ranges, not readings. Both figures are analyst estimates: the true value always lies inside the band, but never exactly at its midpoint. Estimates hold steady within a game day and re-sample as the market moves. Coverage and the demand-beyond-player-sales gap now show as ranges too.
You'll find them on the business's Local Market tab, on any product with a completed, still-fresh study.