R&D technologies now deliver exactly what they advertise
Brand Identity and Industrial Design were re-specced to real quality effects, and no technology advertises a brand effect anymore — brand grows only through sales and advertising.
Two research technologies promised brand awareness gains the engine deliberately never applied — Brand Identity completed without doing anything at all. Every technology in the tree now advertises exactly what completing it applies:
- Brand Identity grants a real +0.05 quality effect across all product lines. - Industrial Design grants its +0.05 quality effect on equipment, and no longer implies a brand gain. - Food Science, Microelectronics, and Furniture Craftsmanship keep their quality effects and drop their never-applied brand arms.
Brand awareness moves only through actual sales and advertising campaigns, as the research guide has always said. Already-completed research is unchanged: your historical gains were recorded and stay as they were.